Xavier Herman

“The AI Blueprint led by Xavier allowed us to pragmatically clarify a central operational challenge for one of our consumer brands: accelerating and streamlining restocking across our 600 points of sale. Xavier quickly grasped the specifics of our business model—the complexity of in-store stock checking, Excel and paper orders, the limitations of RFID or computer vision approaches—and was able to turn a broad initial topic into concrete, structured, and prioritized initiatives. His approach, combining business analysis, feasibility testing, and deployment scenarios, gives us a solid foundation today to decide on our next investments. We particularly appreciated his ability to challenge initial assumptions, distinguish immediately actionable solutions from more ambitious projects, and communicate seamlessly with both operations and technology teams.”

“I recently had the chance to work with Xavier on Smart Shopper’s digital transformation. Before meeting him, I told myself ’this isn’t for me’… how could a communications agency benefit from expertise like his? Then his diagnosis landed like a revelation: on B2B marketing and selling our services, we simply weren’t equipped! Bottom line: advice that was more than useful, for a clear plan of action within our reach. Precise, a great teacher, sharp — Xavier put us on the track to a turnaround and brought a new commercial-performance logic to the agency. Honestly, stop saying ’this isn’t for me’ the next time someone talks to you about consulting for these topics. I recommend him without reservation.”

“A second very positive experience with Xavier. His grasp of technology and marketing, and of applying technology within marketing, is helping us with Carbase’s transformation. His advice, his foresight, his pragmatism, and his ability to explain things clearly all make Xavier an outstanding professional who is a pleasure to work with.”

“I had the chance to get to know Xavier through my role as program manager at Station F. Xavier spoke to us about remote-work issues in a very particular context (Covid-19), and I want to thank him for how relevant his input was. Very professional and a good listener — I hope to have the chance to work with him again on other topics.”

“Xavier held the position of Marketing & Product head for Colibee for the last two years. He provided us with the digital and marketing insights we needed to accelerate our strategic journey. Xavier’s main strengths: digital marketing expertise, business acumen, creativity. It’s also genuinely a pleasure to work with him. Thank you.”

“Xavier struck me with his pragmatism and his sharp knowledge and understanding of today’s marketing challenges. It was a real pleasure working with him.”

“A sharp strategist, with excellent flexibility in setting up and supporting the company’s digital shift. Very strong (hi-)tech skills that let him carry off delicate change-management and upskilling work.”

“Xavier worked as a freelancer for my mobile agency. The outcome of his work was outstanding. He is one of the very few who understands extremely well technology, innovation and marketing! And the cherry on the cake is that my team liked working with him more than with any other freelancers!”

“Xavier has always been an excellent professional with a very precise command of his files. He also has a strong ability to innovate and bring in new techniques and know-how, which let us run highly effective e-marketing campaigns together — strong visibility, the right target, strong ROI. And beyond that, he’s reliable… over the long run.”

“Working with Xavier was a great experience. Xavier is really an expert in managing all the marketing aspects of a technology company, from market analysis and positioning to communication strategy. I also appreciated his creative skills.”